Media Conversations is a channel from The Conversations Network. It was here I found this great podcast about how one traditional book publisher is taking on new media to survive the the disruption that the digital revolution has brought to the print industry.
Retooling HarperCollins for the 21st Century
[runtime: 00:28:13, 12.9 mb, recorded 2007-06-19]
As one of the world's leading English-language publishers, HarperCollins Publishers, with over $1 billion in annual revenues, is right in the middle of the challenge to build the future of the publishing industry. Their call to action came in 2004 when they found their company facing little understood but massive change. This massive change was identified in the form of powerful search engine growth, exploding social communities, and rapidly growing online advertising.
In this keynote presentation from the conference, Brian Murray, Group President for HarperCollins Publishers, describes the process his company used to face these changes and prepare HarperCollins for the future. In his educational presentation, Murray provides a textbook strategic analysis of HarperCollins as it embarked on a six step process to meet this new challenge.
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