15 January, 2008

Marketplace: Advertisers happy to have 'Idol' time

American Public Media's "Marketplace" did a story yesterday:

Advertisers happy to have 'Idol' time
With the Hollywood writers strike cutting the size of TV audiences advertisers had planned to reach, the arrival of another season of "American Idol" is being met with some rejoicing -- and a much higher price tag. Lisa Napoli reports.


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