Foxtrot

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Quote of the Day

Have you guys read the article featured in my previous post?

Check it!

"Consumers are increasingly demanding their entertainment be truly immersive, engaging and collaborative. Whereas once the act of watching, reading and hearing entertainment was passive, consumers now and in the future will be active and unrestrained by the ubiquitous nature of circular entertainment. Key to this evolution is consumers' basic human desire to compare and contrast, create and communicate. We believe the next episode promises to deliver the democracy politics can only dream of." -- Tom Savigar, Trends Director at The Future Laboratory

Who the fuck needs the AMPTP?

"Circular Media" - The Future of Entertainment

A recent study done by The Future Laboratory on behalf of Nokia predicts that by 2012 one of four entertainment items will be generated and edited by users:

The study, entitled 'A Glimpse of the Next Episode', carried out by The Future Laboratory, interviewed trend-setting consumers from 17 countries about their digital behaviors and lifestyles signposting emerging entertainment trends. Combining views from industry leading figures with Nokia's own research from its 900 million consumers around the world, Nokia has constructed a global picture of what it believes entertainment will look like over the next five years.

Read more in this article from CNN Money.